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Are Intellectual Properties (e.g. domains) important

Intellectual assets in this age and time are important, very important. However, this depends on the nature of the industry that you are in. For most part, good intellectual assets may actually be more valuable than tangible assets. For example, if your clients and customers are accustomed to your domain name, colour, branding, etc, changing it simply is not simple and should not be a decision taken lightly. Rebranding can be an expensive affair, very expensive and time consuming.

However, if you have the intellectual assets (examples: good brand-able domain names, Facebook account, online proprietary, etc), they make your life much easier as these will be and always be associated with your branding. Do not discount the importance of good intellectual assets as they might play an integral role in your business.